You love the idea of owning your own business in the world of microblading, but it can be a daunting task figuring out where to start and how to get there.
To have a successful business in any beauty industry, It’s important to do your research before starting. This is especially true for the permanent makeup industry, as there are specific skills required in order to provide a safe and quality service that your clients and customers will love; ultimately leading to a more profitable business.
In this article, we’ll walk you through the steps of how to start a microblading business; from finding the right training program to marketing your new business to booking your first client. As you go through your journey to becoming a microblading artist, you can refer back to this article to help you along the way.
Let’s get started!
1. Learn about the procedure
Before being your own boss and starting your own microblading business, it is important to learn about the procedure itself. This means studying the techniques and understanding the risks and benefits associated with the procedure.
It is also crucial to learn about the different types of products that are available for use in microblading, as well as the types of tools used. This ensures that you are knowledgeable about all aspects of microblading eyebrows and can provide your clients with accurate information.
Benefits and risks of microblading
Like any other type of permanent makeup procedure, there are both benefits and risks associated with microblading. By understanding these before starting your own business, you can better inform your customers about the potential outcomes.
Some of the benefits of microblading include:
- – A more defined and polished look
- – Improved brow shape and symmetry
- – Increased fullness of brows
Some of the risks associated with microblading include:
- – Infection
- – Allergic reaction to the ink
- – Bruising and swelling
By understanding the benefits and risks of microblading, you can help your clients make an informed decision about whether the service is right for them. You’ll also be able to discuss with them any potential side effects that may occur, and what to do if they experience any problems after the procedure.
What happens at a microblading session
If you haven’t already done so, book a microblading session to have your own eyebrows microbladed. This will give you a first-hand experience of the procedure and allow you to better understand what your customers will experience. It’s also a great opportunity to ask any questions you may have about the process. Consider what you liked, didn’t like, and what you could do better or differently once you start your own business.
-Tools used in microblading
The tools used in microblading include blades/needles, blade holders, pigment, numbing cream, and many other accessories. It’s important to learn about each of these tools and understand how they’re used.
-Techniques involved in microblading
There are different eyebrow enhancement techniques available including traditional microblading, microshading, nanoblading, and even a combination of techniques. Learning the difference and intended outcome between the techniques is key in determining which ones best fit your clients’ needs.
2. Research the business
Just learning about the procedure is not enough. You also need to know about the business side of microblading. This involves learning about the legal requirements, certification requirements, and the industry as a whole.
Having this information will help you to be better equipped to deal with the challenges and stresses of running a company. Some topics to research when starting a microblading business include:
-Getting certified
What certifications are required for microblading businesses in the state you will be doing business? Certification requirements vary from state to state, so it is important to find out the specific requirements in your area.
-Licensing and insurance
You will also need to obtain a business license and liability insurance. You will need a business license for your state, but your local city may require a license or permit as well. Having insurance is important to protect you and your business in case of any accidents or injuries that may occur.
-Benefits and challenges of owning a microblading business:
What are the benefits of owning a microblading business? What are the challenges? Knowing what to expect can help you better prepare for the journey ahead.
Before you pour all your hard work into starting your business, ask questions to professionals already in the business to get their insight. There are also a ton of Youtube videos where others describe their own experience in the business.
-Marketing a microblading business:
What are the best ways to market a microblading business? What are the most effective marketing channels? How do you stand out from the competition? This information can help you develop a strong plan to market your business.
3. Get Trained and Perfect Your Craft
After you’ve learned all there is to know about the procedure and business, it’s time to get trained in microblading. This is critical to the success of your business. You want to make sure your customers are pleased and delighted with what you offer. This is only possible if you’ve been properly trained and know exactly what you are doing.
-Choosing a microblading training program:
There are many different courses available, so look into each option to find the best one for you. When choosing a training program, it’s important to find one that is reputable and offers a comprehensive curriculum. The program should also have a qualified instructor who has plenty of experience in microblading.
-What to expect in a quality course:
A typical microblading course will last two to three days. During this time, you will learn everything there is to know about microblading including comprehensive instruction on techniques and tools, color theory and color matching, procedures for maintaining health and safety, and many other skills. Some also offer instruction on running your business such as creating a business plan and promoting your business.
-What is included in the program:
Not all training programs are created equal. Make sure to ask what is included in the program before signing up. A good program should include hands-on training with live models, as well as a starter kit with all the necessary supplies. The course should also cover health and safety procedures, so you can ensure the well-being of your customers.
-The cost of the training program:
The cost for microblading training can vary greatly depending on the program you choose, but the average price ranges from $3,000-$4,000. These are in-person, hands-on training programs.
There are also online programs available that can cost less, however, these also can cost in the thousands. Look at reviews and testimonials to find the best option for you.
With the current price of microblading services, you’re likely to get this initial investment back in a short amount of time.
What certifications are required for microblading?
The answer to this question will always depend on where you live. The licensing requirements will vary from state to state, city to city, and even county to county. Some states require getting a cosmetology license while others require a tattoo license. The different professional license requirements could include these listed below:
-Cosmetology license: A cosmetology license is the most common certification required for microblading. This is a general license that shows you are trained in the basics of hair, skin, and nails.
-Bloodborne pathogens certification: This certification is required in many states and shows that you are trained in how to properly deal with bloodborne pathogens and other body fluids.
-Tattoo license: A tattoo license is required in some states and shows that you are familiar with the tattooing process and how to safely administer a tattoo.
-PRACTICE, PRACTICE, PRACTICE!
Before you start a microblading business, you must be truly excellent at microblading. Knowledge about the procedures can be obtained in a few days, but actual experience and expertise are only acquired through time, practice, practice, and more practice!
4. Create and Register Your Business
Now that you have all the necessary training, it’s time to get creative and establish your business. This includes deciding on a name and registering it as an offical business entity. Also, choose a location to operate your business. You’ll also need a logo, marketing materials and a website.
Name Your Business
In order to create a credible and professional image for your business, it’s important to choose a good name. The name should be memorable and reflect the services that you offer. It’s also important to make sure that the name is available and not already in use, and also not trademarked so you don’t have to change it later on. Also, consider checking that the website domain and social media handles are available for the business name you choose.
Register Your Business
Once you have chosen a name for your business, it’s time to register it. This is an important step in legitimizing your business and protecting yourself from liability. You will need to register with the state in which you reside and also with the IRS.
The best way to register with your state is through your state’s Secretary of State office. This can be done in person, but also online in most states.
The process will vary depending on your state, but typically you’ll need to provide some basic information about your business, such as the name and address. You’ll also need to pay a registration fee.
Protect Yourself with an LLC
Setting up your business entity as a limited liability company (LLC) is a great way to protect yourself from personal liability. If something goes wrong while you are practicing microblading, the client can’t sue you personally, they would have to sue the LLC. This offers some peace of mind and can help keep your personal assets safe.
Choose a Location
One of the most important decisions you’ll make when you start your microblading business is choosing a good location. It’s important to find a location with high traffic, while also considering the cost of rent and other expenses.
Get creative with your location and think outside the box. Maybe there’s a space in a shared office or you could rent out a room or booth at a salon.
Some states may have certain requirements for the location of a microblading business so make sure to check with your local goverment.
Create Your Branding: Logo, Marketing Materials and Website
Along with your shiny new business name, you’re going to also need a logo, marketing materials, and a website. This is important for giving your business a professional image.
Your logo should be simple and reflect the services you offer. You’ll also need to create marketing materials like business cards or brochures if you plan on doing any in-person networking.
Your website should be designed well and easy to navigate. It’s a good idea to include a portfolio of your work on the website. You should also have an “about” page that tells visitors more about you and your business.
Determine Your Services and Pricing
Now is a good time to think about what microblading services you will offer and then what prices you will charge in order to make a profit. Consider all of your costs, including the cost of equipment, training, and marketing. Don’t forget to factor in taxes and insurance costs as well.
5. Purchase equipment
Once you have reached this point, you will have already had your training and know more about the microblading process and the equipment you will need unique to your business.
Since you’re just starting out, you’ll likely only need the basics to get started. Aside from the basic microblading supplies, don’t forget any accessories and cleaning supplies you may need as well. As your business grows, you may decide to add additional equipment and offer more services.
6. Market your business
Some gurus will say you need a business plan. While a good business plan may be helpful, a marketing plan is really what you need to get your microblading business off the ground and on its way to being a success.
You’ll also need to create a marketing plan that targets your ideal clients. This may include advertising online and in local publications, as well as networking with other businesses. Where is your target market hanging out? It’s important to be creative and think outside the box when it comes to getting the word out about your business.
-Networking
One of the best ways to get your first customers is to network with other businesses. Attend local events and meet-ups, and connect with people in your industry. You never know who may be looking for a microblading artist.
-Online advertising
Another great way to attract clients is through online advertising. Place ads on local websites and social media platforms. You can also offer discounts to people who book appointments online.
-Referral program
A great way to get more clients is through a referral program. Offer your clients a discount or free product for referring their friends and family to your business. This will help you build word-of-mouth marketing.
-Testimonials
You can also get testimonials from your clients to help promote your business. Ask them to write a review on your website or on social media. This will help potential customers see that you are a credible and professional business.
7. Start booking appointments
Look how far you’ve come! Now that you have your business up and running, it’s time to start booking appointments. Use the materials and assets you’ve created for your business to promote your services and post your availability online.
You can also offer a free consultation to give interested customers a chance to meet you and see your work. It’s important to be upfront with your clients about the procedure and what to expect. This will help them feel comfortable with the process and increase the likelihood that they will book an appointment.
8. Keep learning
Just because you’re now a business owner, doesn’t mean you stop learning. Continue to educate yourself on the latest trends and new techniques in the microblading industry. You can attend seminars and workshops, or read industry publications. This will help you stay ahead of the competition and offer your clients the best services possible.
Conclusion
With the right planning and execution, starting your own microblading business can be a successful and profitable venture. Building a successful business can take a lot of hard work and dedication, but if you put in the effort, you can make your dream career a reality.
We hope you’ve been inspired by this guide to take the first step to start your microblading business. By following these steps and staying determined, you’ll be well on your way to setting yourself up for long term success.
FAQ
Is microblading a good business to get into?
Microblading is a growing industry and can be a profitable business to get into. However, it’s important to make sure you have the necessary skills and equipment before starting out. With the right planning and execution, you can build a successful microblading business.
How much does it cost to start microblading?
The cost to start microblading varies but is relatively small compared to other industries. You’ll need to invest in training, equipment, location, and other basic business expenses. It’s important to budget appropriately before starting out.
What should I include in my marketing materials?
Your marketing materials should be professional and eye-catching. They should include a brief overview of your business, services offered and pricing. You can also include before and after photos of your work to help potential clients see the results you can achieve. It’s important to be creative and think outside the box when it comes to marketing.
How can I promote my microblading business?
There are many ways to promote your microblading business. You can place ads in local newspapers and online, offer discounts to people who book appointments online, or hold free consultations to give potential clients a chance to meet you and see your work. You can also get testimonials from your clients to help promote your business.
How long does microblading take to learn?
It typically takes a few days to learn the basics of microblading. However, it’s important to remember that truly learning microblading takes lots and lots of practice before becoming an expert. It’s important to be patient and continue learning as you progress in your business.
